WATCH: The rise of the real estate influencer

How is the role of the agent evolving and how can you use the power of your personal brand in new ways? Moderator Kendall Bonner speaks with experts Sean McPeak, Giselle Ugarte, and Glennda Baker at ICLV Continue reading

How to handle an agent’s social media post gone sideways

In this monthly column, Anthony Askowitz explores a hypothetical real estate situation from both sides of the broker/agent dynamic. This month’s situation: A seasoned agent takes the leap into social media, only to have it backfire on her and require g… Continue reading

Is your Facebook page a ghost town? 5 mistakes that scare off clients

Creating a great Facebook strategy means balancing the spontaneity of social media with the intentional aspects of effective marketing. Laura Stace offers tips to get you started or help you take your Facebook game to the next level. Continue reading

Is ‘shift’ the new ‘pivot’? 5 ways to generate listings in a rocky market

For agents looking to change their listing generation strategy in a shifting market, top agents Jonathan Spears and Lauren Rosin shared their tips at Inman Connect Las Vegas on Wednesday. Continue reading

Chime stays busy in 2022, rolls out Social Studio marketing tool

The company announced at Inman Connect Las Vegas, the tool allows a hands-off approach to social outreach and a way to promote without spending long hours devising a strategy. Continue reading

TikToker slams Airbnb host for renting out former slave cabins

Attorney Wynton Yates specifically called out an Airbnb listing called “The Panther Burn Cottage @ Belmont Plantation” in Greenville, Mississippi, which has since been removed from the site. Continue reading

‘It’s so hopeful!’ Drew Barrymore is every homeowner in viral TikTok

The “ET” actress may have solidified her spot in the public’s hearts with her unfiltered reaction after uncovering a hidden window during a home renovation project. Continue reading

Don’t fear the content creators: Why Zillow Gone Wild isn’t bad for agents

Content creators are turning Zillow listings into cold hard cash, often with for-sale properties as the butt of the joke. But increasingly the attention is drawing interest from young homebuyers. Continue reading

5 low or no cost ideas for thrifty 1st year real estate agents

First-year agents are feeling the pinch in their pocketbooks now more than ever. Coach Darryl Davis offers some advice about how to make smart money moves that will push your business forward with low or no-cost ideas. Continue reading