At Inman Luxury Connect, Carrie McCormick, a development specialist at @properties, said the video marketing is a “requirement” these days, while her co-panelists said that staging is a top priority to create an emotional impact with buyers. Continue reading
Luxury buyers are gravitating away from the grand estate and toward properties with lots of amenities and little maintenance. Continue reading
The luxury real estate space comes with many opportunities, but there are challenges as well: for example, how can you bring more potential homebuyers to see properties in a destination or remote market? The answer may be simpler than you think: invest… Continue reading
Every once in a while, a property is put on the market that is so exceptional in its luxury, history, or setting that it surpasses other high-end offerings by leagues. These superlative listings are commonly referred to as trophy properties — and throu… Continue reading
Marketing and paid advertising are the traditional tools agents reach for when promoting a new listing. But the possibilities presented by public relations — for the right property with the right story — are impressive. Continue reading
The brokerage has partnered with Perigold to allow Sotheby’s agents to virtually stage listings with furniture and decor from Wayfair.com’s luxury brand. Continue reading
Spark will use Realogy’s size to get better deals on things like health, disability and life insurance for the company’s agents. Continue reading
Luxury homes have always included premium amenities, and it has always been the role of agents to connect buyers with aspirational conveniences. But as highlighted by a Mansion Global report, there has been a recent shift in what luxury buyers are sear… Continue reading
In today’s luxury real estate landscape, providing service to local clients takes a global perspective. For Robin and Jeremy Stein of The Stein Team, this meant responding to the reality that even if their clients were based in New York, they were inte… Continue reading
When mining diamonds, it takes an investment of time, money, and energy to extract valuable results. The same is true of real estate market reports. Producing a market publication requires effort, but the results are a valuable tool for expanding your … Continue reading