4 ideas from luxury retail to inspire your next open house

With their customized service and attention to detail, luxury retailers have always been masterful when it comes to making clients feel at home. But in today’s digital age, brands are doing even more to make their brick-and-mortar boutiques a one-of-a-… Continue reading

A group of brokerages created a website for Amazon employees seeking to relocate to HQ2 cities

A group of brokerages has created a new website catering specifically to Amazon employees looking for housing in either of the company’s two new locations. Continue reading

Connect your client with homes outside the United States

Luxury real estate has gone global. Whether it’s a sleek apartment in Monaco or a refined townhouse in London, affluent buyers are collecting properties in many of the most cosmopolitan cities. Continue reading

How to market a luxury ski property

Marketing a luxury ski property requires more than stunning interior shots. Because buyers come to ski towns from across the globe, they’re not just looking for a gorgeous home — they’re looking for a vibrant, encompassing experience. By taking a savvy… Continue reading

What service means after the sale

It’s an eternal question in real estate: is it more important to attract new clients or hold on to the ones you have? While the correct answer might be “both!”, successful luxury agents know that service after the sale is key to client retention — and … Continue reading

Millennial homebuyers are coming: they’re just five years behind

Millennials are a major driving force in today’s luxury real estate market. Though they’re starting later than their predecessors, they’re entering at a higher price point and bypassing the starter homes that were essential for their parents. Continue reading

Design trends: how texture transforms a home

Can’t decide what’s missing from your latest listing? Chances are, it’s texture. Texture is an all-important — and sometimes overlooked — element in transforming a space from flat to multidimensional. Be it via countertops or flooring, creating the rig… Continue reading

Designing the perfect minimalist home

There is a fantastic mystery attached to minimalism: it encourages reflection, thought, restraint and smart conversation. This is especially true when it comes to designing a minimalist home. Continue reading

The latest trends in luxury — and how they impact real estate

The personal luxury market is in a constant state of flux. From art to watches to wine, the luxury market responds to increasing consumer demands for accessibility, personalization and secure service. Continue reading

Sotheby’s International Realty adds 7th office in North Carolina

Competition in the Carolinas is heating up: Sotheby’s International Realty announced Monday the launch of Pine Sotheby’s International Realty, an independently owned and operated team of four agents that serves North Carolina’s Pinehurst, Southern Pine… Continue reading