What do these things have in common: your car, your next open house, your latest closing, the listing your buyers just fell in love with? Heck, probably the grocery store, too. If you’re a real estate agent, you’re likely spending more time in these pl… Continue reading
Picture this: you’re invited to an open house at a penthouse in Midtown Manhattan, but instead of a typical showing, this is a sunset soirée. You’re greeted at the door and guided to one of the home’s most striking features: a fabulous pool surrounded … Continue reading
Lead conversion rate in the real estate industry sits below one percent, as T3 Sixty estimates. Sound rather rough? That’s because, compared to other sectors, it is. To put things in perspective, the software industry’s conversion rate sits comfortably… Continue reading
Local market reports from the relentless sales professionals of Century 21 Real Estate nationally indicate that supply in some local markets is moving toward demand equilibrium. As such, DOM (days on market) is increasing, and sellers looking for a com… Continue reading
The luxury real estate space comes with many opportunities, but there are challenges as well: for example, how can you bring more potential homebuyers to see properties in a destination or remote market? The answer may be simpler than you think: invest… Continue reading
A business plan is one of those lofty ideas that everyone in real estate agrees is a best practice, but few actually put into use. It’s understandable. Agents and teams get disenchanted with goal-setting practices and writing business plans because the… Continue reading
An educated agent is an empowered agent. So imagine what over 41,000 empowered agents would do for a market? That’s what Chief Marketing Officer John Ryan wondered when he explored options to enrich the offerings of Georgia MLS (GAMLS). Continue reading
You’re ready to start marketing your real estate business using email. You may even have a shiny new CRM or email marketing platform set up. Congratulations! There’s just one problem: your contact list is pretty sparse. But look! There is an entire ind… Continue reading
As far as a great brand goes, I found mine when I joined Coldwell Banker 14 years ago. At the time I was working at a nonprofit in San Francisco. I was lucky to buy my first home through a Coldwell Banker agent. He recognized my drive and desire to mak… Continue reading
The Harvard Business Review reported that men will apply for a job if they meet 60% of the qualifications, but women will only apply if they meet 100% of them. That poses a question for anyone who wants to close the gender leadership gap. Nothing can f… Continue reading