When is selling a furnished home in your clients’ best interest?

There’s an undeniable appeal to walking into a home that is staged and styled to a high standard — especially when that home is on the market. For many buyers, the perfect home can be augmented by beautiful furnishings. And for sellers, having a fully … Continue reading

4 agent must-haves to win luxury listings

Listen and learn how to position your business as a leader in luxury listings and for ways to market yourself as an expert on high-dollar homes. Continue reading

How to deal with a ‘Listing Impossible’

Regardless of the price range you serve, sooner or later you’ll get stuck with what seems like an impossible listing because the sellers refuse to do what’s needed to get the property sold. CNBC’s new series “Listing Impossible” is packed with takeaway… Continue reading

5 holiday home-staging ideas for your sellers

As sales slow down in the winter, it’s going to take more effort to attract the perfect buyer to your listing. Beyond snazzy marketing and perfect pricing, chic holiday-appropriate staging can seal the deal by helping buyers imagine their first holiday… Continue reading

Wilted curb appeal? Try Tilly’s online landscape design services

Tilly is an online landscape design company that offers real estate agents and sellers an array of exterior staging services. Continue reading

Here’s what you might have missed at Inman Luxury Connect

Pocket listings, disruption, auctions and more were among the many things debated this week by some of the most successful real estate figures in the U.S. Continue reading

Video marketing, staging matter more than ever for luxury listings

At Inman Luxury Connect, Carrie McCormick, a development specialist at @properties, said the video marketing is a “requirement” these days, while her co-panelists said that staging is a top priority to create an emotional impact with buyers. Continue reading

Video marketing, staging matter more than ever for luxury listings

At Inman Luxury Connect, Carrie McCormick, a development specialist at @properties, said the video marketing is a “requirement” these days, while her co-panelists said that staging is a top priority to create an emotional impact with buyers. Continue reading

Better Homes and Gardens Real Estate unveils new ‘staging inspiration guide’

The guide, created by Max Wilker, the style director at Meredith Corporation – the publisher of the Better Homes and Gardens magazine – provides agents with 14 pages of tips and suggestions for every room of the house. Continue reading