Here are a few ways to make sure your listing is an unforgettable showing experience for potential buyers, one that’ll stand out in the sea of inventory and stay on buyers’ minds. Continue reading
Interior Marketing Group Founder and CEO Cheryl Eisen and Co-Staging Director Christina Slater offer some simple-to-implement tips for staging contemporary, yet warm environments. Continue reading
Real estate agents could take a cue from Cupid, and learn how to set the mood for home buying using a simple, but effective lighting plan. Continue reading
Real estate agents need to redefine their value proposition in today’s market. Here are seven things they can do to revamp the way they approach business. Continue reading
Many sellers have not sold a home in a while, if ever, and the process is a bit different today than it was a decade ago. We use these 10 steps to put our sellers at ease in what could be a very stressful transaction. Continue reading
Taking an apartment temporarily off the market for three weeks or a month does not reset the clock for the total days on the market. Instead, try these tips to get your listings sold. Continue reading
New survey results, from Rooomy, show that 14.1 percent of consumers have used either virtual reality or augmented reality when searching for a home. Continue reading
Regular Inman contributor Christy Murdock Edgar talks all things marketing with Interior Marketing Group (IMG) founder and CEO Cheryl Eisen in this q-and-a session that’s full of insights for agents and brokers. Continue reading
If you have no budget but need to get the staging done, employ this handy to-do list, and you won’t have to worry about forgetting anything. Continue reading
Sellers often have their own ideas of what the selling process looks like. When these notions surface, you’ll have to address them head on and set your sellers straight. Here are five ways to address seller concerns before they become outrageous expect… Continue reading