Do your agents need a reset? Here’s how to get them back to basics

If your agents are playing catch-up with market conditions, it may be time for a reset, recalibration and repositioning of their focus. Real estate veteran James Becker offers a step-by-step process to get them back on track. Continue reading

Let’s Tok about it: Creating fun, engaging content for your real estate business

Developing a plan for TikTok will take creativity, but if you embrace this vibrant platform you may be pleasantly surprised. Marketing expert Katelyn Castellano, shares why TikTok stands head and shoulders against other content arenas. Continue reading

Bad company: 13 tips for avoiding toxicity in real estate

In this market, who has time to deal with personal conflicts and toxicity? Whether it’s in the office, at home or with clients, we’ve pulled together some top advice from Inman contributors to help ensure you’re fulfilled in your work life. Find out ho… Continue reading

Will pandemic-era market movements have staying power? The Real Word

In this week’s episode of The Real Word, hosts Byron Lazine and Nicole White sit down to discuss parallels between Peloton and the pandemic-era real estate market, top-notch negotiation strategies, and this week’s Left, Middle, Right. Continue reading

The great agent reshuffle: Essential checklists you need to onboard agents in a down market

Onboarding and recruiting practices change in a shifting market. When inventory is low and competition is fierce, bringing on new team members requires extra focus and streamlined systems to keep chaos at bay. Continue reading

Stop making comparisons to 2021. It’s an outlier: DelPrete

Year-over-year numbers don’t take into account the fact that the pandemic years were radical outliers on a number of levels, real estate being just one. Mike DelPrete analyzes the fallacies associated with much of the current market handwringing. Continue reading

33 signs it’s time to fire a client (and how to do it the right way)

If you’re feeling worn down, discouraged or pushed to the edge by your clients, it’s probably not you. Sometimes people are just tough to work with, and you have to figure out what is worth it for the commission. Here are 33 signs it’s time to part way… Continue reading

3 essentials for your all-hands-on-deck marketing meeting

There is no getting around the fact that your team’s marketing strategy needs an update. Here are three essential points to consider to adjust the sails for your brokerage messaging over the next few months. Continue reading

3 ways to think longer-term marketing strategies

Let’s face it: It’s so easy to get caught up in the here and how and not worry about the long term. Marketing expert Molly Briscoe has some sage advice for thinking about your future pipeline. Continue reading

5 tips for becoming stronger in a down market

A challenging market is exactly where real estate agents provide the most value, writes The Agency’s David Walker. Here’s how to become stronger as the market gets harder. Continue reading