It’s incredibly frustrating to see how misunderstood and divisive DEI efforts are, broker Janel Randall writes. Real estate professionals work every day to debunk myths around Black homeownership. Continue reading
Knowing who you’re talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting an effecti client avatar. Continue reading
U.S. commercial real estate commissions could show the way forward for residential buyer commissions. Joe Rath from Redfin, Russ Cofano of Collabra Technology, Ed Zorn from CRMLS and moderator James Dwiggins discuss how at Inman Connect New York. Continue reading
If you want to optimize agent performance and grow your business, Mauricio Umansky writes, lean in to fostering their talent, innovation and satisfaction. Continue reading
The 16-member team led by Sarah and Mark Raumaker closed $86 million in sales volume last year and has sold more than $260 million in sales volume since its founding in 2018. Continue reading
The final word is that Bella Staging should be on your list when that next listing isn’t getting the attention that market conditions suggest it should. Continue reading
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading
To achieve extraordinary results, The Agency’s Deedee Howard writes, sometimes it pays to ignore conventional wisdom and pursue a more strategic marketing plan. Continue reading
Troy Palmquist profiles luxury team leader Ed Kaminsky, a member of the council of eXp Luxury and founder of SportStar Relocation. Continue reading
The FAB Property Group founder has been operating in the Austin luxury market for over 20 years and is in the top 0.25 percent of agents in the city. Continue reading