How authentic leadership fosters an attractive culture

The strongest influence on an organization’s culture will unquestionably be the leader’s motives, intent, character, style, personality and passion. Here’s why it’s important to foster a first-rate business culture — and how to do it. Continue reading

Put branding first! How to build a business that attracts growth

If you want to recruit better talent and more clients who want to with your team, focus on building your master brand first. Here’s how to do that. Continue reading

Pulse: What client objections are you hearing most this spring?

This week, we want to explore some of the most pressing concerns clients are raising in this red-hot spring market. Just as importantly, we also want to know how you’re responding to them. Continue reading

3 reasons Instagram isn’t working for you (and what to do)

To effectively increase your brand awareness and position yourself as the go-to authority in your market, watch out for these common Instagram turn-offs and avoid them yourself. Continue reading

My top Back to Basics tip? Answer the damn phone

There’s tons of training that addresses diligent follow-up and frequent outreach. What’s far more critical in building your business than a speedy reply or dropping someone into a system that will pound out messages to a contact database? Answering the… Continue reading

Pulse: Readers share how they’re staying organized this year

There’s no better time than spring to tend to the messy parts of your business and shake off the dust. This week, our readers share how they keep their work organized and decluttered. Continue reading

Buyer’s remorse is real! 3 tips for avoiding canceled contracts

With home prices across the nation rising sky-high, more buyers are wondering if paying so much is the right thing to do. “Morning after” jitters are causing many to reconsider their purchase. Here’s how to combat getting that post-contract cancelation… Continue reading

12 videos every agent should make

If you’d prefer to attract business instead of chasing it, add one of these 12 videos every agent should be making to your list of daily activities, and watch your business explode this year. Continue reading

The Real Word: Is New York City making a comeback?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss the demand for office space, the end to the NYC exodus and The Smith Group’s new listing video. Continue reading

4 reasons agents on teams fail

Team leaders invest an immense amount of time, energy and resources into their team members, and inevitably, some will fail. Here’s how to recognize why some teammates fail and address the issues head-on. Continue reading