How to engage brokerage clients through SEO and content creation

Unique, engaging and highly specific content can make you a trusted resource for buyers and sellers locally and regionally, Chicago broker David Marden writes. Continue reading

Marketing listings through qualified buyer financing options

For real estate agents, highlighting diverse financing options is one of the easiest ways to attract more traffic to their listings. Clever’s Luke Babich shares a few programs and options to know about. Continue reading

Meet Alex 4o: The new, powerful AI business partner agents need

The rollout of the latest iteration of ChatGPT, calling itself Alex 4o, allows you and your business to do more than you ever thought possible. Author and trainer Bernice Ross shares the latest enhancements. Continue reading

How are you preparing for upcoming industry changes? Pulse

With settlement approvals and impending rule changes, we’re wondering, what steps are you taking (if any) to get ready? Continue reading

5 real estate marketing campaigns that don’t cost a thing

Gaining traction in your market isn’t solely based on budget, The Agency’s Rainy Hake Austin writes. Prioritize creativity, authenticity, strategic thinking and these free marketing ideas. Continue reading

A blueprint for building a growth-oriented real estate team

It is crucial to put together the right team to keep growth going strong in today’s real estate world. Here’s how The Agency’s Tara Scholl-Gettles did it. Continue reading

10 answers to the questions confused sellers are asking now

The changing real estate landscape and media misinformation are creating confusion for homesellers. Mega-team leader Carl Medford lays out the facts so that you can educate your clients. Continue reading

Getting loud about my heritage has shaped my life and career

Celebrate AAPI month with Atlanta team leader Amy Tep by taking the time to understand the many different types of people who are part of the AAPI community. Continue reading