These agents are ‘drowning.’ AI was supposed to save them

Who really wins when your brokerage uses AI? For broker Holly Brink, tech adoption should never come at the price of personal client service. Continue reading

Your real estate listing isn’t selling? Consider these 5 factors

If your listing has been sitting on the market for too long, trainer Bernice Ross shares five elements of a successful strategy to get it sold. Continue reading

From glass ceiling to glass cliff: Why women leaders still face an uphill battle

Women don’t lack the ability to lead, eXp’s Wendy Forsythe writes. What’s missing is the willingness of organizations to give them the same chance at success that men have long been afforded. Continue reading

In this tale of 2 markets, what’s the story where you are? Pulse

Tell us what your market looks like. Is it on the upswing? Downswing? Who has the advantage where you are, buyers or sellers (or neither)? Continue reading

3 critical keys to launching a new career in real estate

Ready to make the most of your new real estate career? Learn from team leader Carl Medford, and create a firm foundation for your business. Continue reading

Looking back at Aug. 17: Are agents better off than we were a year ago?

No, the real estate world didn’t end a year ago with implementation of the terms of NAR’s commission settlement. However, it did change. Here’s how, according to Cara Ameer. Continue reading

Back to the land: What real estate agents need to know about the off-grid and homesteading surge

The once-niche appeal of self-sufficient, sustainable and off-grid living is going mainstream. For agents, understanding this buyer and learning how to market to them can mean new opportunities in a changing market. Continue reading

Why minor course corrections can make a major difference in your real estate business

Want to reach higher levels in your real estate career? Phillip Cantrell, CEO of Benchmark Realty, offers an overview of how critically important incremental improvements are to your long-term success. This article is based on an excerpt from his book … Continue reading

How to pivot when you’re losing deals you should be winning

BHGRE President Ginger Wilcox describes how agents can win more deals by changing the way they present their qualifications to clients. Continue reading

How to solve listing problems (without jumping to a price drop)

The next time a listing lingers, resist the urge to slash the price, coach Darryl Davis writes. Become a real estate detective to figure out what’s really going on. Continue reading