5 ways marketing tools can improve customer service 

If you’re looking to improve the customer experience for your agents’ clients, marketing tools can come in handy. Here are a few you should consider adding to your repertoire. Continue reading

Reali raises $250M in equity and debt financing

The company has flat-fee and cash offer programs for both buyers and sellers, and has now raked in more than $300 million in total funding since its founding. Continue reading

Offerpad posts first profitable quarter ahead of public offering

The Arizona-based iBuyer took in $376.8 million in revenue during Q2 2021, and its net income grew to $9.2 million, giving the company its first profitable quarter. Continue reading

12 startups vie for $15K at NAR’s ‘Pitch Battle’ for real estate tech

Contestants offered tools for staging, rentals, listing presentations, keeping up with clients post-close, real estate development, affordable housing, risk assessment and accounting. Continue reading

Homebot adds property search tool with NestReady acquisition

“Home search is ripe for innovation and implementation by lenders for securing more purchase business,” said Homebot CEO Ernie Graham. Continue reading

OneMob’s video landing pages offer a terrific marketing advantage

OneMob’s split-screen tool allows users to see themselves next to their presentation or webinar, and this could make a great tool for listing presentations, CMAs or group video home tours. Continue reading

Lawmakers urge investigation into Zillow acquisition of ShowingTime

Rep. Ken Buck and Sen. Mike Lee, ranking members of the House and Senate antitrust subcommittees, have asked the FTC to “closely examine competition issues” in real estate. Continue reading

Relationship-first CRM Cloze keeps getting better

Cloze’s latest updates fortify long-term relationships using a unique newsletter builder that cleverly coalesces content automation with agent personalization. Continue reading