The brokers from this year’s winning Realogy teams, Dr. Susan Jenkins of Better Homes and Gardens Real Estate Native American Group and Nick Pasquini of Century 21 Redwood Realty, spoke with Inman about some of their secrets to success with converting … Continue reading
As Coldwell Banker embarks on a new branding effort, Chief Marketing Officer David Marine advised agents to be authentic and to differentiate themselves from their peers. Continue reading
This week, our readers share how they’re working with buyers to set expectations about bidding wars and multiple-offer situations — a common objection in today’s fierce market. Continue reading
In this market, agents are working around the clock to write offer after offer for would-be buyers while also trying to soothe their jangled nerves. So, how can they avoid reaching a breaking point? Continue reading
The pandemic has changed a lot about the way people work and live their lives — and of course, that in turn has had a big impact on what they seek in a home. As we look ahead to the world post-pandemic, here are the trends that experts, agents and desi… Continue reading
There are so many options to consider when you’re thinking about who is on your team in the larger sense. Who you partner with matters. Here are some key relationships you need to cultivate. Continue reading
Having the right mindset is vital for succeeding in this industry — especially in the midst of a topsy-turvy year for real estate. Here’s how positive thinking can really make a real and dramatic impact on your business. Continue reading
Think branding is just logos and pretty pictures? It goes deeper than that — and if it doesn’t, it should. Focus on these areas to ensure your brand is a true reflection of your real estate business. Continue reading
Every leader has a different approach to hiring, but one thing is certain: It’s crucial to hire the right people if you want your team to be successful. One agent shares her tried-and-true method for building a team from the ground up. Continue reading
For real estate agents, Pinterest can be a great way to attract leads and build connections. If you’re new on the platform (or unsure how to use it to your advantage), here are a few strategies to consider. Continue reading