Put yourself out there! How to develop a media relations strategy

Growing your content marketing plan means adding leverage by reaching out to the media. Part four of this five-part series shares what to write and how to craft a media outreach strategy. Continue reading

Now, more than ever, it’s time to tighten your belt: 6 cost-cutting tips

If you’re looking to cut costs while building your business, this list offers plenty of areas to rethink, regroup and reduce spending. Continue reading

Now, more than ever, it’s time to tighten your belt: 6 cost-cutting tips

If you’re looking to cut costs while building your business, this list offers plenty of areas to rethink, regroup and reduce spending. Continue reading

5 time-saving social media tools real estate agents need in 2023

There are so many social media tools that it’s tough to figure out what works and what’s a waste. To cut through the noise, Laura Viñalet put together this list of time-saving social media tools for agents. Continue reading

How to build an ever-evolving blog — and become the local expert

Creating an ongoing content marketing plan means making use of ongoing blog posts. Part 3 of this five-part series shares what to write and how to make sure your blog posts matter. Continue reading

How do you write a killer real estate bio? Start here

Marketing yourself and your business starts with your bio. Part 2 of this 5-part series shares what to write and how to ensure you look your best.
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How to overcome your emotional insecurity about Instagram

Find out how to get over your fears and show up as your authentic self on social media so that you can make more connections. Continue reading

QUIZ: Who’s your perfect client?

Zeroing in on your ideal client, and determining how to help them, will allow you to develop better marketing strategies and make you more effective once you’ve connected. Continue reading