In this bootstrap economy, knowing how to capture professional pictures and videos of your listings could save you thousands in marketing expenses. Marketing expert Latham Jenkins shares his pro tips for using your iPhone to capture stunning, high-qual… Continue reading
A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals. If it’s time to upgrade your branding, Bernice Ross has the insights you need. Continue reading
There’s never been a better time to switch up your marketing and branding. Take this seven-day challenge to put your best face (and bio) forward. Continue reading
Far from a temporary, pandemic-era adaptation, multi-generational households are more popular than ever. Find out what NAR’s recent study reflects and how you can be sensitive to the needs all of your buyers. Continue reading
If you want to keep your pipeline full, you can’t slack off on marketing. Take this quiz to find out if you’re doing everything you can (and should) be doing now. Continue reading
There are four stages in the listing process that offer unique opportunities to market both the listing and yourself, Jimmy Burgess writes. Here are 23 ways to turn your latest listing into multiple deals. Continue reading
Help your favorite non-profit unlock charitable gifts of real estate while you earn a full commission as well. Trainer and author Bernice Ross talks to Cami Baker about this little-understood marketing strategy. Continue reading
Under the Clear Cooperation Policy, a listing can be “withheld” from the MLS and become an “office-exclusive” listing. Broker Teresa Boardman questions the wisdom of this exception. Continue reading
If you’re trimming the fat in your budget, we want to know: Where are you cutting back on your marketing spend? Continue reading
Think DIY is just for newbies to the real estate industry? Find out how you can bootstrap aspects of your business at any point — and how to decide which skills you bring to the table. Continue reading