Tag Archives: Theme Months

Location marketing goes plug-and-play with Local Logic’s latest

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Local Logic is a software company that unearths community data for use in provided marketing tools. Its latest is called Neighborhood Wrap, delivered via APIs and SDKs. Continue reading →

5 master-your-market steps to effective real estate branding

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If you want to raise your profile and stay top of mind in your chosen market, luxury consultant Chris Pollinger writes, it requires crafting an effective and recognizable brand identity. Continue reading →

Want to quit listing appointments? Try this pre-screening strategy

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Agent Danielle Lazier quit listing appointments because she was tired of giving away expertise with no reward. Here’s how she susses out which clients truly want to work with her. Continue reading →

Using paid leads? Here’s the FCC change you need to know now

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Whether your lead gen leans into cold calls, direct mail, door knocking or portals, Bernice Ross talks to REDX CEO Curtis Fenn to find out what changes are afoot. Continue reading →

Try these 7 budget-friendly lead sources with no upfront fee

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In a market where agents must be expense-averse, Jimmy Burgess writes, generating leads that only have an expense if money comes in can make a lot of sense. Continue reading →

Ditch the me-me-me approach to marketing and negotiation

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Agents should embrace client-centric approaches that include making their marketing materials about the client, trainer Bernice Ross writes. Continue reading →

The new agent’s essential guide to the commission lawsuits

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Confused about commission cases? Bernice Ross provides the rundown on what you need to know, what’s most likely to change, how it may impact your pocketbook and steps to take to be prepared for what’s ahead. Continue reading →

Rookie to rockstar: The essential guide to real estate marketing

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Implement an A to Z branding and marketing plan from expert Marci James to establish yourself as a knowledgeable and trusted real estate adviser. Continue reading →

5 tips for shepherding clients through mortgage challenges

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Buyer demand is still robust, but affordability challenges can make it harder for clients to qualify for financing, Luke Babich writes. Here’s how to help. Continue reading →