Agents must effectively and efficiently communicate the value they bring, and the best way to do that is by differentiating yourself from 1.5 million other agents with truly stellar service and communication. Continue reading
In the fast-paced world of luxury real estate, a polished elevator pitch is a must-have to help you communicate who you are and what sets you apart quickly and effectively. Here are five things to keep in mind as you craft yours. Continue reading
On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer talks about how your unique value proposition starts with finding your why. Continue reading
As the market cools, there’ll be more and more competition for the same inventory. Here are six reminders on the fundamentals of finding your edge. Continue reading
Your value is the worth you have to clients when they hire you to work for them, and your proposition is the proposal you set forth to earn their trust. Here’s how to find and use yours. Continue reading
Your value is the worth you have to clients when they hire you to work for them, and your proposition is the proposal you set forth to earn their trust. Here’s how to find and use yours. Continue reading
Never stop thinking about what your business stands for or your values and services as the real estate industry changes around you. Continue reading
To find out if a brand evolution or rebrand is necessary, an excellent place to start is with a brand audit. The result of the review will shed light on whether your brand is still relevant and valuable or if it’s time for a change. If it is, just foll… Continue reading
What do modern real estate agents and actors have in common? As it turns out, there are quite a few ways in which they are alike. But you can take yourself from starving agent to success story. Continue reading