Inman Review: Holofy Spaces is leading the vertical video tour revolution

Based in London and rooted in retail, this video tour app gives users a simple, cool way to explore homes and reduces the anxiety many agents have about creating listing videos. Continue reading

Video app OneDay raises $19M shortly after entering apartment industry

OneDay, a company that helps senior care facilities, funeral homes and apartment communities create marketing videos, announced in a press release the closing of $19 million in Series B funding. Continue reading

Inman Review: Produce local videos with Explore My Town

Opening an account with Explore My Town means gaining access to a wide array of tools and resources, including a very sleek, simple script-creation tool; shot list; and high-end editing and marketing services.
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Cut through the noise! Video marketing strategies that work in 2021

Do you have a video strategy? If not, now’s the time to craft a video marketing plan. Find out what some of today’s most innovative agents and brokers are doing to set their video content apart from the competition. Continue reading

Marketing through video? Here’s how to 10X your reach

The more video you create, the better you get at it. As you expand your content creation and share videos more creatively, you’ll see a massive ROI. To aid in your expanding marketing efforts, here are five simple types of videos you can easily make an… Continue reading

Mobile app Yaza geo-tags video content for listings and lifestyles

Made for the iPhone, Yaza automatically maps every place you record a video, making it an ideal technology for property tours and neighborhood marketing. Continue reading

How a polarizing listing video got this newbie millions in business

When I took on a high-priced, one-bedroom condo for my first listing, it was our ‘millennial’ lifestyle video that helped us break records — love it or hate it. Here’s how we did it on a shoestring budget. Continue reading

WATCH: Why YouTube is a a ‘killer lead generation strategy’

Content marketing on YouTube can be a great way to generate quality business leads, says Keller Williams agent Karin Carr, who uses it to build her business. One of the biggest bonuses of this practice is that it’s free. Continue reading

What the Bon Appetit Test Kitchen can teach you about video content

If you’re looking for inspiration for your video content, look no further than Bon Appetit’s incredibly successful test kitchen videos. Instead of bringing you the same old cooking show formula, they’ve built incredible engagement and legions of fans w… Continue reading

Want your own TV channel? Smart TV Marketing is here

Smart TV Marketing can give real estate agents their own channel on web-connected televisions, next to channels like HBO GO, Amazon and Netflix. Continue reading