Why real estate offers the biggest opportunity to new tech companies

It’s no secret that startups are risky business, but the real estate industry has a tradition of holding the door open for new tech. Expert Georg Chmiel weighs in on how this means big opportunities for burgeoning companies looking to make an impact. Continue reading

Team of rivals: Zillow and Redfin partner to syndicate 3D Home tours

Listing agents using Zillow 3D Home tours no longer have to manually add their tours to Redfin. This is the second partnership between the real estate search portal rivals since 2019. Continue reading

Real estate marketer Diakrit buys virtual tour company Virtuance

The deal comes as real estate imagery and the ability to see properties virtually have become indispensable during the pandemic. Diakrit CEO Ken Brown hinted at more acquisitions in the future. Continue reading

Move into the future of buying and selling real estate with Domotics

Domotics wants to give homebuyers an experience that transforms the industry — an experience with various assets on a user-friendly and fun to use platform. Continue reading

Interactive Virtual Tours’ floor plan product faces a tough field of competitors: Tech Review

To fully leverage Interactive Virtual Tours floor plan tool, the user needs two additional vendors: one to produce a floor plan and one to produce the photos. Given what’s out there today, this seems more than mildly inconvenient. Continue reading

5 ways to hype your listing before it hits the market

As the market cools down, you want to make sure that all your listings get the proper attention they deserve from potential buyers. Here are five “coming soon” marketing tactics that’ll get a little buzz going for your listing before it hits the market… Continue reading

How this new agent sold her first $15.5M home at the height of COVID

It takes unwavering confidence, social-media savviness and superior relationship-building skills to navigate (and successfully complete) one of the highest recorded sales in the state — especially as a new agent. Here’s how Siena Dorsey of The Agency d… Continue reading

Inman Review: VSH Media rolls out mobile-based virtual staging

Virtual home staging and image enhancement marketing continue to become powerful tools for listing agents. VSH Media’s mobile app offers agents an good, affordable option but charges more for faster turnaround. Continue reading

Can 3D tours upend pro listing photos? Not likely

Although 3D tours certainly saw an uptick during the pandemic, using them on every listing isn’t practical or necessary — especially in a hot market. Here’s why traditional listing photography, despite its flaws, will still be standard practice. Continue reading

Are in-person tours dead? Not so fast

Virtual tours are alive and well. In fact, they are improving all the time as technology continues to evolve. However, even though virtual tours help spark that initial connection between client and home, in-person tours are what seal the deal. Here’s … Continue reading