Open houses are out: Here’s how to get your name out there

Traditional marketing and growth strategies were upended thanks to the pandemic. But we learned a lot in the transition. Here are a few ways agents can use their special sauce to engage buyers, promote their brand and get that listing sold — without ev… Continue reading

Ricoh360 Tours releases beta phase of virtual staging product

With its Theta line of compact, high-resolution cameras, Ricoh was one of the first major brands to introduce a product specifically for creating online real estate tours. Continue reading

Vast majority of real estate listings lack good visuals: Study

Most U.S. listings don’t include a virtual tour or floor plan and don’t use best practices in professional photography, according to a new study released Thursday. Continue reading

Jacksonville apartment property website wins Webby honor

A website built for an apartment property in Florida was one of three in the world to be awarded as a 2021 Webby Honoree at the International Academy of Digital Arts and Science’s 25th Annual Webby Awards. Continue reading

The New Normal: Imagining the frictionless transaction of the future

With every sight-unseen offer, iBuyer sale, Knock Home Swap and contingency-free contract that graces a seller’s inbox, one more cornerstone gets chiseled away from the foundation of the traditional sale. Continue reading

Chime partners with virtual tour tech provider EyeSpy360

IDX websites and property pages powered by Chime can now be enhanced with one of the industry’s leading providers of live online tours. Continue reading

Live tour app HomeRover launches refresh after agent feedback

HomeRover by BrightDoor has announced new features to its live tour app for real estate agents and homebuyers. The refocused version includes a more business-tailored interface for agents and improved consumer-facing features and usability. Continue reading

Buy and build with Welcome Homes’ online new construction platform

Welcome Homes augments a streamlined business plan with dynamic 3D visualization to let new homebuyers build and buy directly from their browsers. Continue reading

11% of Americans moved during the pandemic: Zillow survey

Zillow’s latest report revealed what pushed Americans to move during the pandemic and which markets experienced the largest inflow of new homebuyers. Continue reading

4 ways to get a leg up on the competition in the multifamily space

The multifamily space is continuing to evolve, and investors must do the same. In such an environment, it pays to be aggressive when an opportunity emerges — but only while doing the requisite homework within your area of expertise. Continue reading