LISTEN: Real estate leaders pen song to help LA wildfire families 

Marc Davison, John Heithaus and David Charron — leaders in LA and elsewhere in real estate — wrote and produced “Santa Ana Fury” in a bid to solicit donations for the Realtors Relief Foundation. Continue reading

Broker Spotlight: Sarah Leonard, Legacy Properties

Find out how Leonard and her team are setting the standard for excellence in their Chicagoland market with cutting-edge methods, unparalleled client service and community advocacy. Continue reading

Anticipate the preferences of high-end buyers (and win them over)

When you focus on the lifestyle, stay ahead of trends and create emotional connections, you’re not just selling homes, Coldwell Banker Warburg’s Kevelyn Guzman writes. You’re selling the dream. Continue reading

7 powerful ChatGPT prompts that make doing business a no-brainer

Agents who lean into using AI to serve their clients at a higher level, Jimmy Burgess writes, will absolutely outperform the agents who don’t embrace this technology. Continue reading

How to be more intentional, aligned in your relationship-building

In the fast-paced, competitive world of real estate entrepreneurship, coach Melanie Klein writes, the relationships you nurture are just as critical as the systems you implement. Continue reading

How real estate turns commission trauma into strategic wisdom

As the industry continues to evolve, the ability to convert market trauma into strategic wisdom will separate the next generation of leaders from those who remain trapped in reactive cycles, marketing strategist Molly McKinley writes. Continue reading

Something as small as a sesame seed can sink an experience

Coach Darryl Davis offers insight into how a small mistake or moment of carelessness can undermine not only your professional reputation but the industry as a whole. Continue reading

To sell or not to sell? Homeowners reprioritize reasons for waiting

What are the root causes of the ongoing listing lock-in effect? Team leader Carl Medford looks at seller attitudes and how to tap into the percentage of homeowners who are willing to move. Continue reading

The time to prepare for a potential disaster is NOW

No one can predict exactly where the next major disaster may strike, so the time to prepare is now, trainer and author Bernice Ross writes. Continue reading

10 FREE tools every real estate agent should check out for 2025

This year isn’t about working harder — it’s about working smarter, coach Darryl Davis writes. It’s about learning new skills and fine-tuning your solutions. Continue reading