Kris Lindahl on extending his branding savvy into new business

Find out how this team leader and branding and marketing expert created a new service that feeds into his brand while boosting business growth amid a crazy, pandemic-driven market. Continue reading

EXp-Dave Ramsey conflict ignites debate about referral programs

A disparate group of referral programs actually share some basic DNA — even if that’s not immediately apparent to most outsiders. Continue reading

Buying leads? Your business will be kaput in 2 years

The real estate market is healthy. The real estate industry is not. Because too many agents, team leaders and brokers have a huge blind spot in their business models. If you do too, it’ll likely destroy your business in the next two years. Continue reading

Stop being a secret agent! 8 real estate conversation-starters

If you’re not out there interacting with the public on a face-to-face basis, chances are you’ve become a secret agent — and that has to change. Here is a variety of fun and engaging ways to get strangers to ask you about your job and real estate. Continue reading

How to revive dying leads

Being persistent, using the tools that work for you and staying personable are just some of the key moves that agents told Inman help them to bring back leads that have gone cold. Continue reading

Commission, appraisals, inventory: 11 challenges agents face today

Last year was a trying one, but it taught us to stretch ourselves, our business brains and our mindsets. It also forced us to adapt in an ever-evolvig landscape. Here are the top challenges agents face on the daily. Continue reading

Zumper employs artificial intelligence for rental leads

PowerLeads AI will analyze renter behaviors in order to predict the likelihood of a particular renter signing a lease for a specific apartment. Continue reading

Redfin pulls back on lead sales as video tours surge amid virus crisis

CEO Glenn Kelman said in the latest episode of Inman’s Daily Dispatch podcast that his company continues to see strong traffic and that real estate will recover. Continue reading

Why agents should be wary of their brokerage’s mobile apps

Brokerages are rushing to arm agents with the latest tools and to get closer to the consumer. But what happens to the data when you leave? Be mindful of who owns your consumer data and leads. Continue reading

Why teams need onboarding and training systems

Do yourself and your team a favor: Establish strong onboarding and training systems to make achieving your goals more seamless and systematic Continue reading