Augment ‘lead generation’ with ‘relationship building’ in your 2020 business plan

Calling someone a “lead” strips the emotion out of rejection. It’s hard when someone you’re on a first-name basis with says they don’t want your service or product, but when a lead doesn’t want your help, it doesn’t hurt so much. Leads are psychologica… Continue reading

5 ways to generate leads without listings websites

Outside of buying direct leads, lead generation is possible through either marketing or prospecting, which require time, money and effort. Here are my top strategies for generating leads without listings websites.  Continue reading

7 things everyone should do before paying for leads online

Whether you’re deciding to join a portal’s “premiere” service or are looking at lead gen platforms that promise more new clients than you can shake a stick at, it’s important for you to find out how good those leads will be and what it will take to con… Continue reading

Agentology rebrands as ‘Verse,’ branches out beyond real estate

The company will now field and vet leads for companies in sectors such as education and insurance, as well as real estate. Continue reading

How to make sure your agents follow up on internet leads

Agents often think of internet leads as inferior and let them fall by the wayside. Here’s how you can stop that from happening. Continue reading

Chime ‘DAREs’ agents to try its new Facebook ad creation tool

It’s designed to streamline the process of creating Facebook ads and capturing leads for Realtors, so they can tap the social media network for business without spending much time on it, generating Facebook ads for an agent’s listings sourced from the … Continue reading

Realtor.com lays off Arizona sales team, consolidates in California

The team in Scottsdale had been working on realtor.com’s lead generation and marketing products, which are geared toward real estate agents. Now, all those sales efforts at realtor.com will be consolidated into an office in Westlake Village, California… Continue reading

ReferralExchange partners with HomeSmart, expands to Canada

ReferralExchange announced Thursday that it is expanding into Canada, and that it has teamed up with tech-forward real estate company HomeSmart. Continue reading