Nailed it! 7 pricing strategies to help you avoid costly listing pitfalls

Focusing on absorption rates, tier pricing and specific neighborhood trends allows you to price your listings more accurately, trainer Bernice Ross writes. Continue reading

Can you hear me now? 5 strategies for nailing listening appointments

The National Association of Realtors’ commission settlement has been finalized, Carl Medford writes, so it’s more important than ever to listen carefully to homesellers’ concerns and questions. Continue reading

For the win! 5 tips for mastering the listing presentation

Price and marketing expertise are key to building trust and showing your value with a well-thought-out listing presentation, broker Nick Schlekeway writes. Continue reading

A 9-step ‘listening’ consultation to help you talk to sellers post-Aug. 17

Be prepared for a listing appointment at a moment’s notice. Have the tools at your fingertips, take notes, build connections, and stay focused on what’s best for the seller, Bernice Ross writes this week. Continue reading

Anatomy of a client consultation: A head-to-toe approach

While negotiating skills are top of mind for agents as commission confusion sets in, consultant Rachael Hite offers a step-by-step strategy that should ensure optimal service all summer long. Continue reading

My No. 1 secret for effective listing conversations without rote scripts

If scripts feel inauthentic and too “salesy” for your communication style, coach Darryl Davis offers a shortcut to connection and understanding that you can put into practice today. Continue reading

7 things top listing agents know before every listing appointment

Are you really prepared for that listing appointment? Jimmy Burgess shares the things you need to know before you knock on the door. Continue reading

Want to quit listing appointments? Try this pre-screening strategy

Agent Danielle Lazier quit listing appointments because she was tired of giving away expertise with no reward. Here’s how she susses out which clients truly want to work with her. Continue reading

7 perks of seller-paid commission to share with homeowners

Transparency and communication are more important than ever before. Darryl Davis offers essential talking points for your next commission conversation with sellers. Continue reading

Want to become the best listing agent in your area? Practice

For Realtors who want to be the best at their craft, team leader Carl Medford writes, it means taking the required abilities, practicing more than their competition and then seeking out a coach to help fine-tune each area of practice until mastery is a… Continue reading