No matter what the industry, product or offering, building a strong, relevant brand is a challenge — and it is not something to take lightly. The Agency’s Rainy Hake Austin outlines four ways to help your brand stand out in a crowd. Continue reading
The real estate industry has endless opportunities for agents to succeed. Finish the year on top with these five pipeline-building strategies. Continue reading
When you first started out you may have been bootstrapping your business, but now you may find yourself spending more money to get your name out there. Continue reading
The beauty of Instagram is that it is free advertising for your business. The style of conversations that it facilitates allows you to scale the number of conversations you are having while also allowing you to create relationships that are as strong o… Continue reading
Seasoned property professionals know that this up-and-down flow is normal and expected, and they also know how to prepare. Expert Victoria Kennedy says for those who are less practiced, it is crucial to learn some essential skills in order to stay aflo… Continue reading
For some agents, a listing shared on the real estate-skewering Instagram page provided a boost — for others, not so much. Inman investigates five listings that got put through the wringer on ZGW. Continue reading
Whether you’re creating a new blog post, a YouTube video or content for your social media channels, these topics are geared toward hopeful homesellers. Broker Teresa Boardman offers a host of ideas designed to help you fill your listing pipeline. Continue reading
Hosting a truly memorable and effective open house requires more than slapping up some signs and throwing open the front door. According to coach Darryl Davis, it starts well before the open house when you set your intentions and prepare the home. Continue reading
Gone are the days of having to use busy, complicated professional-level technologies that require layering sound over visuals, dragging tiny arrows to cut milliseconds off of an opening or having to pay for high-end soundtracks. Here are the tools you … Continue reading
How can you as a real estate professional use video to market and grow your brand? The answer is with a well-crafted video strategy. Continue reading