Developing areas of specialization enhances service, efficiency, and effectiveness and results in greater professional success for both teams and individual agents, coach Verl Workman writes. Continue reading
When you think long and hard about who you’re speaking to and what they want to hear, The Agency’s Rainy Hake Austin writes, you’ll see your efforts rewarded with a full pipeline, satisfied customers and great ROI. Continue reading
Your unique value proposition is more than just a catchy slogan, writes media expert Jeremy Knauff. It’s a powerful way to differentiate yourself from your competition. Continue reading
If you are looking to niche down your business and learn to be an expert, there is a designation or certification out there to help support your education. Rachael Hite breaks down your options so that you can fast-forward your professional development. Continue reading
Choosing an area you can specialize in that will set you apart from your competitors as the authority will help you become a more prosperous and happier agent. Here’s why. Continue reading
Post-COVID buyer needs are changing, creating new opportunities for agents who are willing to specialize. What segments stand to gain in the new normal? Dive into Part 5 of Inman’s New Normal series. Continue reading