7 brutally honest truths you need to hear right now

It’s a tough market, but this is the market where careers are made, Real’s Jimmy Burgess writes. Double down on your work ethic, sharpening your skills and serving others. Continue reading

3 complexities of senior home sales you should prepare for

The future of senior home sales is here, and the most successful agents and brokers will be those who are ready to meet it head-on, senior expert and author Nikki Buckelew writes. Continue reading

8 tips for optimizing opportunity at your next open house

In the new normal, open houses have once again become one of the most valuable lead sources available, team leader Carl Medford writes. Here’s how to run one the right way and make the most of the opportunity it presents. Continue reading

7 tips for staying motivated no matter what happens in the market

If you want to tune out the noise, focus on your growth, ensure you have accomplished something at the end of the year, and learn to feel successful no matter what the market does, team leader Jen Berbas writes. Continue reading

Here’s how to talk with sellers now about buyers and commissions

The easiest way to stay on the right side of the current legal and regulatory changes is to subscribe to them in both letter and spirit, team leader Carl Medford writes. Continue reading

It can happen to you: Get real about personal risk and crime potential

Worrying won’t keep you safe, security expert Robert Siciliano writes. However, clear-eyed assessment of potential risk factors and common-sense precautions just might. Continue reading

It’s Realtor Safety Month. Here’s how to protect yourself and clients

Find out how to lead with safety in every transaction and protect buyers, sellers, FSBOs and yourself from crime with security specialist Tracey Hawkins. Continue reading

Do you feel secure? Here’s how to safeguard your mind, body, soul

Are we working to live or living to work? Rachael Hite says you have to safeguard your mind, body and spirit to build a professional legacy that lasts. Continue reading

Properly position homebuyers with this winning 5-part offer strategy

Jimmy Burgess and Andrew Undem share strategies for writing a compelling offer on behalf of buyers, closing more deals and building lifelong client relationships. Continue reading

8 non-negotiables for business ethics in 2024

Discover the key principles of business ethics in real estate for 2024 with Chris Pollinger. Learn how integrity, transparency and ethical decision-making can elevate your career and build lasting client relationships. Continue reading