Leverage AI for your social strategy in 2024 — but maintain authenticity

The AI revolution is officially upon us. There’s a tasteful way real estate agents can utilize the tool in their social media strategy while staying true to themselves, speakers shared at Inman Connect on Tuesday. Continue reading

How a controversial TikTok spurred investor pushback: The Download

When a TikToker claimed that an entire neighborhood was up for sale, the portfolio listing sparked a debate over displacement and institutional investment. Continue reading

An ‘entire neighborhood’ for sale? Let’s unpack that viral TikTok video

A 35-home listing on Zillow has prompted debate over displacement and institutional investment — and pushback over a TikToker’s claim that an ‘entire neighborhood’ was about to hit the market. Continue reading

Trophy properties are all the rage right now, Jonathan Spears says

Ahead of his appearance at Inman Luxury Connect, the Spears Group founder told Inman demand for trophy properties or highly unique listings is at an all-time high throughout North Florida. Continue reading

Leads not biting this summer? Enter The Triangle Method

Inspired by this summer’s hottest TikTok dating trend, trainer Rachael Hite breaks communication down into three simple steps to start seeing results in your frosty pipeline. Continue reading

The Texas plan that could win even more new homeowners

High property taxes in Texas have in the past canceled out some of the state’s affordability advantages. But political leaders are looking for ways to reduce homeowners’ tax burden. Continue reading

A 5-step, fail-proof plan to get consistent with video marketing

Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here’s how to do it. Continue reading

Spencer Rascoff: Zillow won by focusing on consumers

The portal’s co-founder and former CEO also said that Zillow’s impact includes creating tens of thousands of new “super agents.” Continue reading

From daydreams to dream homes: How Glennda Baker rose to the top

As a child, Baker and her single mom bounced around rentals until the Georgia resident reached the tenth grade. Now, she helps make the dream of homeownership come true for people every day. Continue reading

Agent encounter with prowler amid digital home showing goes viral

Billings, Montana, real estate agent Alyssa Webb was taking a cellphone video of the vacant home during a tour with clients when she turned a corner and came face to face with the vagrant. Continue reading