“Nothing Compares to What’s Next,” developed with global experience design agency Huge, builds on the firm’s 2021 campaign, positioning clients for a hopeful new chapter in their lives working with a Sotheby’s agent. Continue reading
Watch TikTok mastermind Glennda Baker as she shares her video journey and how her passion to inspire, inform and impact agents has led to more than 1 million followers in less than three years. Continue reading
Tools such as ChatGPT and DALL-E have opened the artificial intelligence floodgates and promise to permanently transform the way agents operate. But there’s so much more to explore. Continue reading
Alexander Zakharin took TikTok seriously, and soon the president of Nest Seekers International’s Ultra Luxury division took notice. Now he’s sharing his tips to land a promotion with Inman readers. Continue reading
The “Shark Tank” star has received criticism for her seemingly gleeful remarks about terminating employees at the end of the week while making an appearance on “The Diary of a CEO” podcast. Continue reading
Artificial intelligence tools such as DALL-E 2 and Midjourney are revolutionizing visual content. They also present agents with unprecedented opportunities. Continue reading
TikTok’s newest feature allows users to refresh their “For You Page” setting based on their most recent interactions. This ability will allow users to have even more control over what they see and help quality content be seen by more people. Continue reading
“SphereBuilder” is designed to help real estate professionals figure out if their social media marketing is effective. The first tool will roll out in Denver, Colorado, and Huntsville, Alabama, the company said. Continue reading
Marketing that repulses the intended audience is much worse than marketing with no redeeming qualities, writes Laura Viñalet. Your marketing should be strategic, purposeful and professional. Here are seven major marketing turnoffs that you should avoid. Continue reading
Trainer and marketing expert Rachael Hite says you don’t have to dance on social media to create short-form content. Here are five ideas that are friendly and feasible for introverted personalities who want to make content that feels more authentic to … Continue reading