WATCH: The best economic model for a profitable team

He decided to actually increase their agent splits to 60/40 and 70/30 in favor of the agent, while cutting all the fixed, hard costs their agents saw as “low-value” but that were, in fact, very high cost to them. Continue reading

Things you should never let your clients compromise on

When considering compromises, agents have to be sure the deal is the right financial decision for the clients and their families as well as the right lifestyle decision. Continue reading

6 of the best ways to increase your listing value

Some upgrades are necessary to capture buyer attention, while others may bring more or better offers. Here are the common upgrades your clients might consider, and the data around the potential value. Continue reading

Easy SEO wins for agents: How to beat Google by playing its game

The secret to beating Google is all about reviews. Here are three ways you can strengthen your online review strategy and beat Google at its own game. Continue reading

How this top-performing brokerage uses data to recruit high producers

Carolina One Real Estate Services is an independent, locally-owned and operated brokerage consisting of 14 branch office locations and an agent services center, spanning four counties and partnering with approximately 1,000 agents. Continue reading

A look back at Fathom Realty’s first year as a public company

During our IPO, we stated that we were raising capital for three main purposes: to accelerate growth, invest in our proprietary technology and make strategic acquisitions. That was 12 months ago, and we haven’t missed a beat executing on our vision. Continue reading

Instagram and Facebook made easy: 30+ tips every agent needs

Social media is a huge undertaking in real estate, but it’s also a powerful, mostly free tool that can reach more clients with less effort, if you do it right. Here are the tools and tips you need to make it easy from social media guru Katie Lance. Continue reading

Federal judge denies NAR, Zillow’s motion to end REX lawsuit

Federal Judge Thomas Zilly said REX Real Estate’s antitrust allegations against NAR and Zillow are “plausible,” in an order on Thursday. NAR said it will continue to defend itself against REX’s claims. Continue reading