14 ways to supercharge your social media strategy for 2022

Social media experts Katie Lance, Chelsea Peitz and Marki Lemons-Ryhal shared the secrets to mastering Facebook, Instagram and video content creation during Inman Connect Las Vegas. Continue reading

Branding, hiring, tech and culture: Navigating an expansion as a broker

Leaders who want to grow into new regions need to figure out how to export their culture — and where the most fruitful markets might be — brokers said at Inman Connect Las Vegas. Continue reading

CoStar CEO likens Zillow’s StreetEasy to blackmail

Andy Florance on Tuesday positioned his company’s upcoming New York City portal as an alternative to Zillow-owned StreetEasy. Continue reading

Keller Offers exec: iBuying is a golden opportunity for agents

RJ Jones, head of Keller Offers, told Inman Connect Las Vegas that the increase in iBuyers and alternative transaction models are driving professionalism and give the industry a lot to look forward to. Continue reading

To bring agents back to the office, start small and be flexible

“We realized that relationships matter and that face-to-face contact is irreplaceable,” said Vanguard Properties’ Nina Dosanjh when discussing the return to office at Inman Connect. Continue reading

Brokers: ‘Leverage everything you can’ to get agents leads

From inside sales agents and online leads to repeat and referral business, brokers need to pull out all the stops to help agents generate leads. Continue reading

‘We can’t be generalists’: How broker-owners compete for agents

Technology is essential for any broker-owner — but so is achieving buy-in from agents. Two experts discuss the topic at Inman Connect. Continue reading

‘Most agents are time-poor:’ Why tech needs to cut through the crap

At Inman Connect Las Vegas, four proptech executives discussed how technology can be used to empower agents to save time, flatten work processes and better serve clients. Continue reading

Yes, the housing market will cool in 2022 — here’s why

One of the primary reasons for a turndown, according to Ivy Zelman, who spoke at Inman Connect Las Vegas, is the current situation’s lack of sustainability. Continue reading