3 essentials for your all-hands-on-deck marketing meeting

There is no getting around the fact that your team’s marketing strategy needs an update. Here are three essential points to consider to adjust the sails for your brokerage messaging over the next few months. Continue reading

How to help buyers prepare for new construction realities of today

Helping a buyer prepare for the purchase and development of a new construction home is a nuanced task. The Agency’s Santiago Arana offers strategies to help you guide and advise your clients through every step of the process. Continue reading

3 ways to think longer-term marketing strategies

Let’s face it: It’s so easy to get caught up in the here and how and not worry about the long term. Marketing expert Molly Briscoe has some sage advice for thinking about your future pipeline. Continue reading

5 tips for becoming stronger in a down market

A challenging market is exactly where real estate agents provide the most value, writes The Agency’s David Walker. Here’s how to become stronger as the market gets harder. Continue reading

How to recruit the best property managers for your multifamily investments

Finding the right talent to manage your properties is a multifaceted process. Multifamily expert Michael Zaransky shares his best practices for matching the perfect personality to each property project. Continue reading

7 reasons you should seriously (re)consider LinkedIn

If you’re treating all of your social profiles the same, you’re missing out on the unique advantages LinkedIn offers. Broker Troy Palmquist lays out the differences between Linkedin and other platforms and offers strategies for differentiating your pro… Continue reading

More homebuyers think prices will go down in the next year than up

Survey shows homebuyer sentiment falling for the seventh month in a row as high home prices and mortgage rates weigh on affordability, according to Fannie Mae’s latest National Housing Survey. Continue reading

What do fast-cooling markets have in common? These 5 offer a hint

In some of the nation’s most quickly slowing housing markets, the number of new listings is twice the number of recent sales, according to an analysis by SmartAsset. Continue reading

The Agency launches new market in La Jolla, San Diego

Located in La Jolla, the office marks the company’s 63rd location overall and 21st office in the state of California. Continue reading

Media mogul nabs one of 2022’s priciest listings for $100M

Billionaire media mogul Byron Allen has purchased a Malibu estate for $100 million, making the deal the most an African American buyer has ever paid for a home in the U.S. Continue reading