Even after layoffs, 3 in 4 mortgage lenders lost money in Q4 2022

Lenders lost $2,812 per loan as business dropped off faster than they could trim expenses and production costs hit a record-high $12,450 per loan, a Mortgage Bankers Association survey found. Continue reading

‘All strapped in’: Luxury clients face whiplash as banking fallout unfolds

The sudden change in the global banking landscape has left luxury real estate clients hanging out “in the parking lot,” Kofi Nartey said, as they wait to see where the remaining chips will fall. Continue reading

How that ‘Distracted Boyfriend’ meme could end up costing you

Sharing the latest funny photo is an almost irresistible impulse. However, if it crosses the line into marketing, you could be setting yourself up for financial consequences. Continue reading

Zillow CEO Rich Barton: ‘The real pain is probably coming’

Zillow — which held $3.4 billion in cash and investments at the end of 2022 — is well prepared to weather any storm, including the banking fallout, Barton said in a new interview on Thursday. Continue reading

That’s such a turnoff! 7 major marketing mistakes agents make

Marketing that repulses the intended audience is much worse than marketing with no redeeming qualities, writes Laura Viñalet. Your marketing should be strategic, purposeful and professional. Here are seven major marketing turnoffs that you should avoid. Continue reading

QUIZ: Test your real estate marketing IQ

Are you a real estate know-it-all? Just a big trivia buff? Take Inman’s real estate marketing quiz. Test your knowledge to see if you’re on the right track or if you need to study up. Continue reading

Real Matters hires new chief financial officer as revenue dwindles

Executives with the Canadian real estate tech company said its U.S. expansion plan and ambitious goals to grow its appraisal and title insurance market share are still in place. Continue reading

Beagel’s custom offer management is more than it promises: Tech Review

Beagel aims to be a deeply integrated software partner leading with an in-browser open offer solution that allows buyers to bid on homes and agents to manage the process Continue reading

Real estate industry reacts to the SVB meltdown: The Real Word

This week, Byron Lazine and Nicole White discuss Brad Inman’s view on the Silicon Valley Bank collapse, Plunk’s impact on the real estate industry and Elon Musk’s future Texas fiefdom. Continue reading