Despite all of the platforms and tech companies coming for real estate agent commissions, transactions hinge on the expertise of Realtors. Trainer and author Bernice Ross offers strategies for making the most of the opportunities the market offers righ… Continue reading
If you haven’t experienced a buyer’s market before, everything you know about selling real estate is about to be turned upside down. Trainer Bernice Ross is here with the strategies that have helped her successfully weather multiple downturns. Continue reading
The ultra-luxury real estate game is infinitely more complex than doing a typical transaction. Trainer Bernice Ross offers insight into the art of the super-high-end deal. Continue reading
A new policy by Northwest MLS offers a glimpse at changes that could make commissions easier to negotiate and more transparent. Trainer Bernice Ross outlines how widespread adoption of this policy change could help to circumvent current and future comm… Continue reading
To delight clients and keep them for life, it’s vital to understand what they really need and want. Trainer and author Bernice Ross offers strategies to keep the clients you have and generate their referrals. Continue reading
Growing right now means getting your mindset right and getting up to speed on the best tools for lead gen, writes coach and author Bernice Ross. Instead of sitting back and complaining about the challenges of today’s real estate market, here’s how to m… Continue reading
As the market shifts, relying on data that is 60 to 120 days old just won’t cut it. Coach Bernice Ross offers tech tools to help you create more timely and accurate CMAs. Continue reading
Looking at the history of the last four market downturns indicates turbulent times may be ahead, according to coach and author Bernice Ross. The best agents and brokers will start preparing now. Continue reading
There are many ways to access the equity in your home, but they’re not all the same. Count on author and coach Bernice Ross for the most innovative strategies available to tap into all of that newfound wealth. Continue reading
An “All-In-One-Mortgage” combines a bank account, a mortgage, and an equity line of credit (the equivalent of a HELOC) into a single product that accomplishes each of these goals. Author and consultant Bernice Ross discusses its potential for homeowner… Continue reading