Author Archives: Bernice Ross

Nailed it! 7 pricing strategies to help you avoid costly listing pitfalls

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Focusing on absorption rates, tier pricing and specific neighborhood trends allows you to price your listings more accurately, trainer Bernice Ross writes. Continue reading →

About to expire? How to hit reset on stale listings (and salty sellers)

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What can you do to prevent your listing from languishing on the market? Try these strategies from trainer Bernice Ross to hit the refresh button with your sellers and build buzz around the property. Continue reading →

10 ways to create marketing buzz for your real estate business

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From direct mail to elevated service standards, these strategies from trainer Bernice Ross are guaranteed to get people talking about you for all the right reasons. Continue reading →

7 ways to increase your happiness this Thanksgiving

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Happiness is rooted in gratitude, which makes Thanksgiving a particularly appropriate time to focus on how to cultivate it, trainer Bernice Ross writes. Continue reading →

How Realtors can help heal the post-election divide

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Bringing the focus back to the local level isn’t just good for your real estate business, trainer Bernice Ross writes. It’s good for healing the political divisions exacerbated by this year’s election. Continue reading →

How to successfully sell real estate to any generation

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Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes. Continue reading →

Deadly short-term touring agreement minefields for agents

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Trainer Bernice Ross looks at temporary touring agreements, such as Zillow’s, and how they can undermine the interests of clients, agents and brokerages. Continue reading →

Treat yourself to leads using these Halloween Instagram tricks

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From hashtags to hauntingly good event marketing, trainer Bernice Ross shares ways to capture Halloween hijinks in your market and share them on Instagram to give your business a boost. Continue reading →

Are you suffering from election anxiety?

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This year’s presidential election has people totally stressed out. Trainer Bernice Ross offers strategies for releasing your anxiety and getting back to business. Continue reading →