Author Archives: Bernice Ross

Agents are worth more than the current commission model

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Agent, attorney, coach and yoga instructor Renee Fishman joins Bernice Ross to discuss the problems and opportunities provided by the ongoing commission debate. Continue reading →

9 aha moments that significantly improved my life in 2023

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Instead of just looking ahead to 2024, writes author and trainer Bernice Ross, it’s a good idea to look back at some of the lessons you’ve learned and the challenges you’ve faced and apply those lessons to your upcoming plans. Continue reading →

Sherry Chris, Tami Bonnell, women leaders share top advice for 2024

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Take some wisdom with you into 2024 from the last WomanUP! podcast of of the year. Trainer Bernice Ross shares the most important lessons and best advice from top leaders. Continue reading →

Confused about condos? Here’s everything you need to know

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Selling detached or single-family condominiums comes with a host of unusual issues. Trainer Bernice Ross shares how it works and what you need to know to provide expert service to your clients. Continue reading →

ChatGPT and Python: This dynamic duo will redefine your marketing

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Author and trainer Bernice Ross writes that the addition of Python to the already-robust marketing capabilities of ChatGPT creates a winning combination for your 2024 content planning. Continue reading →

Here’s how to put the commission lawsuits in the rearview mirror

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The most critical issue for those not currently involved in the commission lawsuit litigation, writes trainer and author Bernice Ross, is how to proceed in light of the preliminary approval of the Anywhere and RE/MAX settlement agreements. Continue reading →

14 ways to beat the stress this holiday season and through 2024

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Personal and professional upheaval is taking its toll on members of the real estate industry. Trainer and author Bernice Ross shares strategies to help you get a handle on stress as you move into the new year. Continue reading →

Up your game with these hot tips from NAR’s buyer and seller data

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NAR’s 2023 Profile of Home Buyers and Sellers has just been released, and it’s packed with insights that can help you take your business to the next level in 2024. According to trainer Bernice Ross, the most important insights concern your lead generat… Continue reading →

Need leads? Try this easy approach to high-probability door knocking

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Bernice Ross talks to long-time Bay Area broker-owner and trainer Jerry Kidd about how to integrate so-called old-fashioned marketing methods into a winning formula for growth. Continue reading →

Exemplary agents will see commissions grow: NextHome CEO

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NextHome CEO James Dwiggins points out that the final chapter of the bombshell commission lawsuits hasn’t been written in this interview with Bernice Ross. Find out what you need to know to plan ahead. Continue reading →