Author Archives: Christy Murdock Edgar

Lesson Learned: Honesty is everything

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Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, find out why The Agency’s Tracy McLaughlin believes being truthful is the only policy for agents. Continue reading →

Talkin’ ’bout my generation: How to market to your client’s stage in life

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Marketing to everyone, from mid-20s, first-time homebuyers to elderly homeowners moving into retirement can be challenging because each group has varying values, needs and communication styles. Truly understanding each can make your marketing much more… Continue reading →

Dear Marketing Mastermind: Do hashtags matter?

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In this monthly advice column, the Marketing Mastermind, regular Inman columnist Christy Murdock Edgar, answers three burning questions. This month’s topic: Are you confused by the hows and whys of hashtags on social media? It’s my most-requested topic… Continue reading →

Lesson Learned: Learn to trust yourself

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Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, find out why you know best from New York City luxury specialist Arlene Reed. Continue reading →

What the Bon Appetit Test Kitchen can teach you about video content

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If you’re looking for inspiration for your video content, look no further than Bon Appetit’s incredibly successful test kitchen videos. Instead of bringing you the same old cooking show formula, they’ve built incredible engagement and legions of fans w… Continue reading →

Lesson Learned: Don’t lose track of your clients

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Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, find out how New York City broker Michael J. Franco learned the importance of getting in front of pot… Continue reading →

Lesson Learned: One thing leads to another

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Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, Palm Springs broker Laurie Ridgeway shares why she believes every closing is a new opportunity. Continue reading →