Fears of a widespread commission shift are unfounded. Here’s why

Most homebuyers will continue to use an agent and most homesellers will continue to cover buyer agent commissions, writes broker-owner Eric Bramlett of Austin-based Bramlett Residential. Continue reading

These 5 keys can make or break your email delivery

Bouncebacks and spam will undermine your content marketing strategy. Broker Eric Bramlett offers insights and tips to help agents get their message across via email. Continue reading

Performance marketing for real estate: What you should know

It’s not just how your marketing looks, it’s how it performs. According to broker-owner Eric Bramlett, in performance marketing, results reign supreme. Continue reading

Performance marketing for real estate: What you should know

It’s not just how your marketing looks, it’s how it performs. According to broker-owner Eric Bramlett, in performance marketing, results reign supreme. Continue reading

Performance marketing for real estate: What you should know

It’s not just how your marketing looks, it’s how it performs. According to broker-owner Eric Bramlett, in performance marketing, results reign supreme. Continue reading

How you can fight the ‘hidden dangers’ of unmanaged stress

No matter how much you love your job, stress can keep you from maximizing your opportunities while it undermines your performance. Broker Eric Bramlett guides you through implementing stress reduction into your everyday life. Continue reading

Multiple offers? Here’s how to write a competitive contract and win

From financing to contingencies, Eric Bramlett walks you through creating a compelling contract to come out on top in multiple offer scenarios. Continue reading

What every agent should know about marketing metrics

Forget the jargon and hype, and use these terms to get to next-level marketing prowess, writes broker-owner Eric Bramlett. Here are the metrics that truly move the needle. Continue reading

How do you know if your email newsletter is getting results?

In part two of the series, Eric Bramlett writes that measurement is critical over time to optimize content and delivery to generate leads, foster conversations and help you stand out among your peers. Continue reading

How to create an email newsletter that cuts through the noise 

A well-designed email with meaningful content helps to build your brand while you generate and nurture leads, writes broker Eric Bramlett. It’s an incredibly effective, efficient and affordable way to reach your SOI and local market. Continue reading