Author Archives: Jonathan Pressman

Caution! 3 ways your buyer’s love letter could violate Fair Housing

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Jonathan Pressman offers real-world examples of the way buyer love letters can violate fair housing, along with fixes to help your clients write right. Continue reading →

6 signs you need to dial it back to part time

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Forget what others say, Jonathan Pressman writes. Only you can determine whether or not it’s time for you to downshift your real estate career and work as a part-time or dual-career agent. Continue reading →

Wasted spaces, bad odors, crazy colors: 9 buyer turnoffs to avoid

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In this market, many buyers are choosing the most affordable homes with the fewest flaws, broker Jonathan Pressman writes. Use this list to avoid the ick factor and get deals done. Continue reading →

7 new agent etiquette tips for sitting another agent’s open house

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Sitting an open house for a listing agent is a “golden opportunity” to generate leads and practice your home-showing skills with potential buyers, Realtor Jonathan Pressman writes. Continue reading →

24 questions new agents should ask about open houses

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Putting on an effective open house, Jonathan Pressman writes, means being the informed agent and the best source of information for current and future clients. Continue reading →

Second-home buyer’s remorse: 6 tips for prevention

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Keeping clients fully informed and helping them to think ahead about the logistics and financial implications of a second-home purchase can create more positive feelings and better outcomes, Jonathan Pressman writes. Continue reading →

The top 7 amenities luxury homebuyers want in 2024

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Luxury homebuyers are willing to pay top dollar for the amenities they want, but they’re very selective, Realtor Jonathan Pressman writes. Here are the most sought-after amenities this year. Continue reading →

9 ways to build unbreakable trust with your prospects and clients

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Now more than ever, creating a positive perception around the service you provide is essential. Jonathan Pressman offers nine ways to make sure your brand is synonymous with integrity. Continue reading →

9 easy social media content ideas to get you out of a summer slump

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Want some fast, simple ideas for powering your marketing through a summer slowdown and pumping up the volume on your pipeline? Agent Johnathon Pressman has you covered. Continue reading →

Why I quit cold calling cold turkey

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After spending years as a faithful cold caller, find out why Realtor Jonathan Pressman decided the return on investment was no longer worthwhile. Continue reading →