Author Archives: Marian McPherson

Coldwell Banker wants to embolden female executives

By Marian McPherson | March 21, 2019 - 12:00 pm |March 21, 2019 Uncategorized

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Women account for 63 percent of all Realtors yet more men lead companies as a broker-owner or selling manager, according to NAR. Continue reading →

How real estate gave Jamie Zapata a new lease on life

By Marian McPherson | February 28, 2019 - 5:25 pm |February 28, 2019 Uncategorized

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Fifteen months ago, Jamie Zapata began her career as a real estate agent after facing decades of discrimination at other jobs for being a transgender woman. Continue reading →

Mortgage originations sink to 4-year low: New York Fed

By Marian McPherson | February 15, 2019 - 2:35 pm |February 15, 2019 Uncategorized

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Mortgage originations sunk to a four-year low in 2018, according to the Federal Reserve Bank of New York’s quarterly household debt report released Tuesday. Continue reading →

How the right lighting can get buyers in the mood (for a home)

By Marian McPherson | February 14, 2019 - 8:51 pm |February 14, 2019 Uncategorized

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Real estate agents could take a cue from Cupid, and learn how to set the mood for home buying using a simple, but effective lighting plan. Continue reading →

zipLogix releases all-in-one tech suite for agents

By Marian McPherson | February 13, 2019 - 9:25 pm |February 13, 2019 Uncategorized

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Realtor-owned tech company zipLogix this week announced the launch of EliteAgent, a transaction technology suite that bundles nine zipLogix products together, four old ones and five new ones. Continue reading →

Mortgage software company Ellie Mae to be acquired for $3.7B

By Marian McPherson | February 12, 2019 - 7:28 pm |February 12, 2019 Uncategorized

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Ellie Mae, founded in 1997, processes 35 percent of all mortgage applications in the U.S., according to Banking Tech. Continue reading →

Title software startup SafeChain cracks down on wire fraud

By Marian McPherson | February 7, 2019 - 2:30 pm |February 7, 2019 Uncategorized

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SafeChain has announced a partnership with Accuity to integrate bank data with SafeChain’s wire prevention platform, SafeWire. Continue reading →

Gen Z should start saving now to afford a home by 2031

By Marian McPherson | January 31, 2019 - 9:03 pm |January 31, 2019 Uncategorized

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The average Gen-Zer will need to save $304 per month for the next 12 years to afford a 10 percent down payment and closing costs for a median-priced home ($386,310) by the time they’re 30. Continue reading →

How to keep business humming — even during a market shift

By Marian McPherson | January 31, 2019 - 8:30 pm |January 31, 2019 Uncategorized

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Instead of fearing a changing landscape, experts say agents and brokers can find success during a shift by following these three steps. Continue reading →

Sotheby’s International Realty snags 40-year Pacific Union vet

By Marian McPherson | January 31, 2019 - 5:45 pm |January 31, 2019 Uncategorized

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Sotheby’s International Realty on Monday announced the addition of 40-year luxury real estate veteran and former Pacific Union senior broker Steve Gothelf to its 136-agent San Francisco office. Continue reading →