Author Archives: Marian McPherson

5 mistakes that’ll derail your Instagram

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Instagram might be the perfect social media platform for real estate. It helps agents capture followers as they ogle at property pics, they can fall in love with listings through innovative IG stories, and they get a real-life sneak peek at what agents… Continue reading →

Are brokerages keeping up with homebuyers’ online habits?

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46 percent of all real estate brokerages say “keeping up with technology” will be their biggest challenge in the near future. Continue reading →

From the Hill to the Vineyard: Take a look at the Obamas’ future $14.85M estate

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Get ready, Martha’s Vineyard — Barack and Michelle Obama are coming your way. According to the “New York Post,” the couple is close to sealing the deal on a $14.85 million, seven-bedroom, eight-bathroom estate located on the island’s south shore. Continue reading →

From the Hill to the Vineyard: Take a look at the Obamas’ future $14.85M estate

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Get ready, Martha’s Vineyard — Barack and Michelle Obama are coming your way. According to the “New York Post,” the couple is close to sealing the deal on a $14.85 million, seven-bedroom, eight-bathroom estate located on the island’s south shore. Continue reading →

A small town in Arizona has been overrun with short-term rentals

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Residents and state legislators in Sedona are debating how to reclaim the 20 percent of housing now used as Airbnb rentals. Continue reading →

Douglas Elliman sets up shop in Texas

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Douglas Elliman announced on Tuesday a partnership with Sudhoff Companies, a nine-year-old Houston, Texas, brokerage that specializes in luxury residential sales and marketing. Continue reading →

Realtor.com launches 3 new affordability tools for buyers

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The tools, available on iOS, Android, and desktop, provide buyers with a detailed estimate of what it will financially take to own a home. Continue reading →

How this agent helped her buyer pull off the surprise of a lifetime

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Forty years ago, Art Shapiro promised his future wife that he’d buy her a house on Balboa Island. Here’s how his agent helped him do it. Continue reading →

Could negative interest rate mortgages hit the United States?

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Zillow Director of Economic Research Skyler Olsen says negative interest rate mortgages aren’t likely coming here, and, if they did, would signal trouble. Continue reading →