How to build a brand that elevates your business

Building a brand is often synonymous with building a business. Your brand communicates what do and what you stand for, and it helps build trust with potential clients. Here are a few tips for building a brand that’ll ultimately boost your business. Continue reading

Why hiring a PR team is the best marketing decision you can make

A constant presence in major media outlets is a valuable way to promote and grow your real estate business on all levels. Here’s how a strong public relations strategy can elevate your brand and what you should keep in mind when hiring a PR team. Continue reading

How strategic partnerships can help your brokerage stand out

Whether it’s providing a value-add for agents, boosting awareness of your brand in a new market or generating more sales, strategic partnerships can give you the edge over others in the industry in so many ways. Here are a few. Continue reading

3 ways to up your Instagram game during quarantine

A thoughtful and targeted social media strategy during this period of social distancing will allow for maximum engagement and impact. Continue reading

4 basics to remember in the era of virtual business

Even though the world is shifting, people still need the services of real estate agents during this time. Here are a few things to keep in mind when migrating your team’s business to the virtual world. Continue reading

3 critical behaviors team leaders need to adopt today

As a leader, it’s important to make sure your team is cared for — now more than ever. Here are a few qualities and skills you need to hone to support your team’s survival and growth during tough times. Continue reading

How to raise team morale during tough times

To rise above the difficult times and thrive, here are several steps you can take as a leader, to help you push through, ride the wave and come out on the other side a stronger team. Continue reading