Author Archives: Molly McKinley

What does true business alignment really mean?

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True alignment offers opportunities for growth, innovation and transformation in both your business and the industry at large. Continue reading →

Here’s how top real estate pros are thriving post-compensation shift

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Marketing strategist Molly McKinley shares how brokers, team leaders and agents all over are adapting and adjusting to the post-commission settlement changes. Continue reading →

As rules change, your best friend is an entrepreneurial mindset

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Entrepreneurship isn’t just good for individual real estate pros, PR and marketing expert Molly McKinley writes. It’s good for organizations and for the industry as a whole. Continue reading →

Embrace innovation in real estate: A call to action for industry leaders

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The future of real estate lies in our industry’s ability to innovate, adapt and align our brands with the evolving market landscape, PR and marketing expert Molly McKinley writes. Continue reading →

Get a handle on visionary syndrome so you can put ideas into action

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A lack of focus, prioritization and patience can undermine your best ideas and keep them from coming to fruition, writes marketing expert Molly McKinley. Continue reading →

23 marketing ideas that make the most of the holiday season

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Marketing and PR expert Molly McKinley offers ways that you can give back to clients and colleagues this holiday season and stay connected to those who matter most in your business. Continue reading →

Will tech save your team? Seeking a more fully integrated solution

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Marketing expert Molly McKinley shares her thoughts on technology, the current state of the industry and why we still have a long way to go. Is Brad Inman’s vision of a latte experience still too far out of reach? Continue reading →

How to lead your agents through the class-action commission storm

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Challenges are opportunities to level up, find efficiencies and creatively problem-solve. Things may get bumpy in the near term, but brokers can help prepare agents for this and any storm that may come their way.  Continue reading →

It’s a tool, not a solution: What top pros are saying about ChatGPT

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Unchecked and unregulated AI has the potential to blur the lines of authorship and ownership, at the very least. Perhaps the less obvious reason to proceed with caution is ownership of your voice and not abdicating your unique expertise and value to a … Continue reading →

Deep connections and strong experiences: The lessons I’m learning about agent-to-agent referrals in 2022

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After attending three recent industry conferences, the drumbeat I am hearing over and over (and over) again is the power of a great consumer experience — and how it matters now more than ever. Continue reading →