How to diversify your marketing as a luxury real estate brokerage 

Diversifying your marketing offering is not just about adopting new tactics, The Agency’s Rainy Hake Austin writes. It’s about staying flexible and open to meet (and exceed) the client’s changing expectations. Continue reading

Using community engagement to build your personal brand

Investing time and effort into community involvement, The Agency’s Rainy Hake Austin writes, is a powerful strategy for personal branding in luxury real estate. Continue reading

5 ways to gather client feedback to drive improvement and innovation

We all want to grow and improve our services, The Agency’s Rainy Hake Austin writes, and getting feedback is the first step in doing that. Continue reading

Change is a constant. Here’s how to navigate it — no matter the market

Navigating change in the dynamic real estate market, Rainy Hake Austin writes, demands a blend of self-awareness, strategic planning and effective utilization of support systems. Continue reading

5 real estate marketing campaigns that don’t cost a thing

Gaining traction in your market isn’t solely based on budget, The Agency’s Rainy Hake Austin writes. Prioritize creativity, authenticity, strategic thinking and these free marketing ideas. Continue reading

3 advantages of tailoring your marketing strategy to niche buyers

When you think long and hard about who you’re speaking to and what they want to hear, The Agency’s Rainy Hake Austin writes, you’ll see your efforts rewarded with a full pipeline, satisfied customers and great ROI.  Continue reading

Empowering through empathy: The women’s leadership advantage

By embracing and amplifying female voices, The Agency’s Rainy Hake Austin writes, we can create a real estate industry that truly reflects the diversity and richness of the communities we serve. Continue reading

6 steps to driving growth through corporate social responsibility

When you get clear on your mission and your brand’s culture, The Agency’s Rainy Hake Austin writes, you can create positive and sustainable initiatives as you forge community partnerships. Continue reading

How to establish best-in-class business culture in 2024

Culture can make or break the experience of your team members or agents. The Agency’s Rainy Hake Austin offers tips for optimizing its power. Continue reading

5 ways to find opportunity during challenging times

Challenging times are not a signal to retreat but an invitation to innovate and explore new avenues, writes The Agency President Rainy Hake Austin. Embrace the learning opportunities they bring. Continue reading