Author Archives: Rainy Hake Austin

9 telltale signs it’s time for a marketing refresh

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The Agency President Rainy Hake Austin outlines the factors that offer an early indication it’s time to rethink and switch up your marketing strategy for the new year. Continue reading →

The Agency’s president on strategic steps for success in 2024

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According to The Agency’s Rainy Hake Austin, meeting the challenges of 2024 will require you to get in touch with an essential truth about the real estate business: You’ve never arrived. Continue reading →

How to find (and harness) your distinct marketing voice

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Knowing who you are and conveying your value with authenticity is an essential part of communicating with potential clients. The Agency’s Rainy Hake Austin offers insights and strategies for making your marketing message resonate. Continue reading →

Here’s what it takes to be a full-service real estate agent

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A full-service agent provides superior service and focuses on the client’s best interest. That’s what sets their performance apart, according to The Agency’s President Rainy Hake Austin. Continue reading →

7 seize-the-summer real estate marketing strategies

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Summer is in full swing, and the real estate market is heating up along with the weather. It’s time to update your marketing for the season, Rainy Hake Austin writes. Continue reading →

Mastering delegation: What to do when you can’t do it all

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Mastering the art of delegation is a critical skill for leaders ascending the ranks in the real estate industry, writes The Agency’s Rainy Hake Austin. Continue reading →

How to encourage collaboration among your staff and agents

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A sense of team spirit between staff and agents boosts morale and makes clients feel like they have more resources at their disposal, according to The Agency’s Rainy Hake Austin. Continue reading →

7 ways to motivate your agents during a slow market

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As agents adjust to changing realities, brokers and team leaders should make it clear that opportunities for growth don’t go away just because the market is in a transition. Continue reading →

How to maintain a boutique feel as your brokerage expands

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Growth is great, but a business is only as strong as its foundation. As you scale up, continue to prioritize the things that matter most — your clients, your team and your brand. Continue reading →