Author Archives: Rainy Hake Austin

5 ways marketing tools can improve customer service 

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If you’re looking to improve the customer experience for your agents’ clients, marketing tools can come in handy. Here are a few you should consider adding to your repertoire. Continue reading →

5 tips for making a splash in a new market

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From researching your target audience to utilizing a robust mix of tools and creative content, developing a thoughtful marketing campaign will ensure your brand stands out from the rest. Continue reading →

How to update your office to meet agent needs post-pandemic

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As brokerages begin to transition to an in-office working environment, it’s important to create a holistic space that supports agents and helps them to thrive. Here are four way to do just that. Continue reading →

Show your thanks: 8 simple ideas for celebrating your agents

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Setting aside time to honor and celebrate your agents’ successes will make them feel valued and appreciated. Here are some small gestures that can go a long way in boosting morale. Continue reading →

What brokerage teams need in a post-pandemic world

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From investing in creative marketing tools and aligning with a brokerage that has serious brand power to tapping into a global network of pros, these strategies will help teams grow their business right now. Continue reading →

Perfect your elevator pitch to win more business — here’s how

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In the fast-paced world of luxury real estate, a polished elevator pitch is a must-have to help you communicate who you are and what sets you apart quickly and effectively. Here are five things to keep in mind as you craft yours. Continue reading →

6 resources every real estate agent should have on hand right now

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Staying up-to-date with the latest tech trends, innovations and services can help enhance agents’ knowledge and grow their businesses. Here are six categories of resources agents should have at their fingertips to enhance service and adapt quickly to c… Continue reading →

21 questions agents should expect during a brokerage interview

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Switching brokerages? Asking the right questions to make sure the company is a good fit is a no-brainer, and a good brokerage will likely do the same. Here are some topics you should be ready to address when being interviewed by a new brokerage. Continue reading →

Find the right fit! How to strategically hire brokerage staff

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An effective team is comprised of talented individuals who complement each other’s strengths, visions and work ethic. Here are a few strategies for hiring brokerage staff across various departments — plus some positive qualities to look for. Continue reading →

10 marketing tactics to ensure your brand resonates in 2021

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Marketing your brand in today’s world is continuously evolving and has become more dynamic than ever. Here are a few strategies and tactics to keep in mind as you move through 2021. Continue reading →