Team structures are a trainwreck. Here’s why it’s ruining rankings

Before the 2023 rankings, let’s get this figured out, writes broker Troy Palmquist. Are some of the biggest teams in the industry really brokerages or teamerages (or vice versa) and how does that affect the way they’re ranked? Continue reading

Thinking of switching brokerages? 13 to-dos as you head out the door

If you’re brokerage shopping for 2023, this may be the perfect time to plan your change and execute on it. Broker Troy Palmquist tells you how to do it right and ensure the change is a positive one. Continue reading

It’s the disruption, stupid! Redfin Now and the end of iBuying as we know it

As Redfin winds down its operations, Opendoor and Offerpad are the last ones left for the most part — and they’re both struggling. Was iBuying a flash in the pan or is everyone simply looking in the wrong direction? Continue reading

It’s time for the mortgage industry to create meaningful options for homebuyers

Although mortgage companies go all-in on layoffs and bemoan the state of the industry, they’re failing to provide truly helpful solutions that would reassure buyers and get them into homes. Broker Troy Palmquist calls on big banks and MLSs to promote s… Continue reading

7 reasons you should seriously (re)consider LinkedIn

If you’re treating all of your social profiles the same, you’re missing out on the unique advantages LinkedIn offers. Broker Troy Palmquist lays out the differences between Linkedin and other platforms and offers strategies for differentiating your pro… Continue reading

Counteract the latest Fed rate hike with a seller rate buydown

A solutions-oriented approach is essential to help buyers and sellers get their deals done in the current higher interest rate environment. Broker Troy Palmquist offers expert lender insight on how deals are getting done today using seller credits to b… Continue reading

This closing gift just might save your client’s life(style)

You may think of it exclusively in terms of its pre-listing potential, but professional photography or videography could be a lifesaver for your clients in the years to come. Continue reading

Incentives slashed, downlines dropped. Time to sell real estate

As Compass pulls back on sign-on sweeteners and downlines ain’t what they used to be, some newer agents are having to learn how to build a business from the ground up — all over again. Continue reading

7 open house secrets to make your listing unforgettable

An open house is more than just a chance to get boots in the door of your latest listing. Broker Troy Palmquist offers strategies for growing your business by leaps and bounds, one weekend afternoon at a time. Continue reading