Author Archives: Troy Palmquist

Thinking of switching brokerages? 13 to-dos as you head out the door

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If you’re brokerage shopping for 2023, this may be the perfect time to plan your change and execute on it. Broker Troy Palmquist tells you how to do it right and ensure the change is a positive one. Continue reading →

It’s the disruption, stupid! Redfin Now and the end of iBuying as we know it

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As Redfin winds down its operations, Opendoor and Offerpad are the last ones left for the most part — and they’re both struggling. Was iBuying a flash in the pan or is everyone simply looking in the wrong direction? Continue reading →

It’s time for the mortgage industry to create meaningful options for homebuyers

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Although mortgage companies go all-in on layoffs and bemoan the state of the industry, they’re failing to provide truly helpful solutions that would reassure buyers and get them into homes. Broker Troy Palmquist calls on big banks and MLSs to promote s… Continue reading →

7 reasons you should seriously (re)consider LinkedIn

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If you’re treating all of your social profiles the same, you’re missing out on the unique advantages LinkedIn offers. Broker Troy Palmquist lays out the differences between Linkedin and other platforms and offers strategies for differentiating your pro… Continue reading →

Counteract the latest Fed rate hike with a seller rate buydown

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A solutions-oriented approach is essential to help buyers and sellers get their deals done in the current higher interest rate environment. Broker Troy Palmquist offers expert lender insight on how deals are getting done today using seller credits to b… Continue reading →

This closing gift just might save your client’s life(style)

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You may think of it exclusively in terms of its pre-listing potential, but professional photography or videography could be a lifesaver for your clients in the years to come. Continue reading →

Incentives slashed, downlines dropped. Time to sell real estate

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As Compass pulls back on sign-on sweeteners and downlines ain’t what they used to be, some newer agents are having to learn how to build a business from the ground up — all over again. Continue reading →

7 open house secrets to make your listing unforgettable

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An open house is more than just a chance to get boots in the door of your latest listing. Broker Troy Palmquist offers strategies for growing your business by leaps and bounds, one weekend afternoon at a time. Continue reading →

Bringing sexy back: How to get your listing noticed now

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The days of the hands-off, zero DOM market are over. According to broker Troy Palmquist, it’s time to get back to what we do best: Getting those listings noticed.
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