Talkin’ ’bout my generation: How to market to your client’s stage in life

Marketing to everyone, from mid-20s, first-time homebuyers to elderly homeowners moving into retirement can be challenging because each group has varying values, needs and communication styles. Truly understanding each can make your marketing much more… Continue reading

Zillow is partnering with homebuilders across the US

Zillow announced Thursday a new partnership with roughly a dozen homebuilders in Zillow Offers markets across the country. The new program will allow consumers to sell their existing home to Zillow but wait up eight months to close on the sale of their… Continue reading

Manor deemed ‘haunted’ by a court of law returns to market

A Wall Street bond trader once sued a former owner for selling him the manor without disclosing that it was supposedly teeming with ghosts. Continue reading

Baird & Warner partners with Buyside to display buyer data

Website integration with Buyside lets Chicagoland brokerage Baird & Warner serve up detailed buyer stats to potentially reel in more listings. Continue reading

Apartment managers accused of hiding Facebook ads from elderly

The lawsuit claims seven apartment management companies hid ads from older renters in the Washington, D.C., metro area. Continue reading

Tax on Uber, Lyft in Seattle would fund affordable housing projects

Seattle Mayor Jenny Durkan has proposed a 51 cent tax on Uber and Lyft rides to fund 500 affordable housing projects over the next five years. Continue reading

Existing-home sales climb for 2nd straight month: NAR

Existing-home sales inched up 2.6 percent year-over-year in August, according to the latest data from the National Association of Realtors. Continue reading