6 things agents wish sellers understood about marketing

First impressions are everything when putting a home on the market. That’s just one of several things Carl Medford wishes sellers understood about marketing homes to sell.
Continue reading

Can 3D tours upend pro listing photos? Not likely

Although 3D tours certainly saw an uptick during the pandemic, using them on every listing isn’t practical or necessary — especially in a hot market. Here’s why traditional listing photography, despite its flaws, will still be standard practice. Continue reading

IGuide’s Planix offers immersive visuals and floor plans in one solution

IGuide’s newest home capture solution, Planix, is one the best examples of how advances in camera smarts and market demand are coming together to create a new standard for what buyers know about a home before ever booking a showing. Continue reading

All the intel you need about listing tech this August

Join us all month long for Listing Tech Month at Inman as we dive deeper into its evolution, the latest trends and tools, and best practices tailored for today’s increasingly digital world. Continue reading

3D tour giant Matterport makes its stock market debut

The company will begin selling shares via a SPAC merger at a moment when interest in 3D tours is surging — and when more competitors are inching onto Matterport’s turf. Continue reading

Software startup Planitar gets new marketing executive

Yara Al Guindy is a veteran of the healthcare industry and will now lead marketing efforts for the real estate-oriented 3D imaging startup. Continue reading

5 reasons buying sight unseen isn’t as risky as you think

Homes.com conducted a survey of 1,500 visitors that discovered 42 percent of buyers are willing to buy a home sight unseen. Here’s why that number shouldn’t surprise you. Continue reading

Chime partners with virtual tour tech provider EyeSpy360

IDX websites and property pages powered by Chime can now be enhanced with one of the industry’s leading providers of live online tours. Continue reading

Interactive storytelling: the future of digital real estate

Whether you’re talking about attracting buyers to your listings or sellers to your landing pages, what agents show prospects in those first precious few seconds of their experience online solidifies their expectations and immediately establishes your v… Continue reading

Buy and build with Welcome Homes’ online new construction platform

Welcome Homes augments a streamlined business plan with dynamic 3D visualization to let new homebuyers build and buy directly from their browsers. Continue reading