How the KISS principle works in a noisy real estate industry

“Keeping it simple” is an essential principle for real estate success. Find out how broker-owner Joey Conner puts it into practice for better recruiting and retention. Continue reading

Retention systems that keep agents loyal (even when opportunity knocks)

Real estate agent retention isn’t about locking people in, coach Verl Workman writes. It’s about building something they don’t want to leave. Continue reading

8 reasons your brokerage needs an agent recognition plan

If the goal is to build strong brokerages, productive agents and sustainable businesses, Julia Lashay Israel writes, recognition belongs at the center of your strategy. Continue reading

Reffkin rails against ‘organized real estate’ at annual Compass retreat

During a keynote address Tuesday, the CEO rallied the firm’s agents and staff against Compass naysayers, discussed short-term goals of seller choice and agent listing attribution, and unveiled the latest rendition of Compass AI. Continue reading

Agent retention woes? 4 tips to help reduce attrition

While the industry as a whole has an attrition rate of about 80 percent, one brokerage lost only eight agents (out of 50+) over the past four years (mostly from life circumstances). Marcus Larrea, co-founder of Palm Paradise Real Estate, gives his winn… Continue reading

4 steps to building an effective agent recognition program

Great work can easily fly under the radar, especially in the hustle and bustle of real estate. Now more than ever, it’s crucial for brokerages to implement programs that help give credit where it’s due. Here’s how. Continue reading