Tag Archives: 3-Phased Marketing Strategy

Zillow Preview will exist in tandem with Listing Access Standards

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Errol Samuelson says announcement of a pre-marketing phase on the platform doesn’t replace policy on publicly marketed private listings. Continue reading →

NAR releases statement on coming soon listings and public marketing

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Without commenting directly on the Compass-Rocket partnership, the National Association of Realtors noted it has no policy on coming soon listings and reaffirmed support of the MLS. Continue reading →

NWMLS wants to use a Zillow ruling in its battle with Compass

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The Seattle-based MLS argued that a ruling in a case involving Zillow has parallels to its own legal battle against Compass. Continue reading →

See which states are looking to limit private real estate listings

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Lawmakers in a growing number of states are proposing bills that would require broad public marketing of real estate listings. Continue reading →

Compass agents see play for Anywhere as a power move

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Agents said the deal gives the combined firms increased bargaining power and could help move the needle in Compass’s legal battles. Continue reading →

Zillow slams Compass’ ‘hidden listing scheme’ in new court filing

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The portal giant countered arguments Compass had made in its complaint alleging antitrust activity and more, and asked the court to deny a request for a preliminary injunction that would prevent enforcement of Zillow’s new listing standards. Continue reading →

NWMLS fires back at Compass, saying the brokerage adopted a ‘free-rider strategy’

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The 32,000-member Northwest Multiple Listing Service wrote in a new legal filing that Compass “cannot have it both ways” by receiving listings via the MLS while holding half of its own listings privately Continue reading →

Zillow fires back at Compass, saying brokerage faces no harm from its listing policy

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Zillow attorneys pushed back at Compass’ request for a broad and expedited discovery, and on the brokerage’s private listing network. ‘Compass would erect new barriers for buyers by making listings exclusive to each broker.’ Continue reading →

Compass asks judge to block Zillow’s ban on publicly marketed private listings

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In a motion filed on Friday morning, Compass said that it seeks to “dent” Zillow’s dominance in the home search space and asked the court to stop Zillow’s ban on publicly marketed private listings, which takes effect on Monday Continue reading →

Sanford fires back at Compass, argues against ‘walled gardens’

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EXp founder Glenn Sanford took a swing at Compass two days after his company was mentioned in a Compass lawsuit against Zillow — a lawsuit focused on one of the industry’s most divisive topics Continue reading →