Is your marketing plan ready for fall? This week, as we dive into marketing month, our readers share tried-and-true strategies every agent should be taking advantage of during leaf-peeping season. Continue reading
New agents are a big part of a brokerage’s success. A good way to attract and recruit them is through effective and eye-catching marketing and branding campaigns that highlight your brokerage’s key differentiators. Here are a few tips. Continue reading
It might be tempting to keep using your existing brand, but going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you — no matter where you meet them. Continue reading
This week, as we roll up our sleeves and prepare to dig deep into marketing month here at Inman, we want to know: What are the tried-and-true marketing tactics you’re leaning on this fall? And what new strategies are you introducing to your plan? Continue reading
What cliches in listing copy make you cringe and shake your head? Here, our readers share the most common stock phrases agents are using (but should probably stop) to entice buyers. Continue reading
It doesn’t matter how easy it is to provide feedback through technology now — some buyer’s agents are just not going to do it. There isn’t any point in making a big deal out of it. Here’s why. Continue reading
When it comes to listing descriptions, some agents just miss the mark. This week, we’re asking you to share the most cliched, worn-out phrases that you’ve been seeing in listing copy. What makes you cringe? Continue reading
Two top teams in Florida and California got there by picking the right agents and helping them grow, their leaders said at Connect Now. Continue reading
This week, our readers share a couple of listing mistakes and bad habits that can hamper a property’s ability to sell. Are you guilty of any of them? Continue reading
This week, we’re asking readers to share some major listing bloopers they’re seeing right now. What are some tragic errors agents just shouldn’t commit? Continue reading