The application uses sharp user interface design and AI to shrink data input and offer inspectors a number of ways to complete reports in less time, tech expert Craig Rowe writes. Continue reading
After several careers, Scott Poe has built a 50-agent brokerage, partnered with Zillow and Realtor.com, launched a mortgage company and architected a system designed to scale. Continue reading
New AI technology is becoming so sophisticated, writes contributor Molly McKinley, that consumers may not recognize what’s real or fake. This is a red flag for agents. Continue reading
The agents who embrace artificial intelligence, build local authority and deepen their value will dominate the next market cycle, Jimmy Burgess writes. Continue reading
From Netflix’s Warner Bros takeover to Disney’s AI partnership with OpenAI, major platforms are signaling a shift away from growth at all costs and toward tighter control over distribution and access. As consolidation, regulation and automation reshape… Continue reading
From Netflix’s Warner Bros takeover to Disney’s AI partnership with OpenAI, major platforms are signaling a shift away from growth at all costs and toward tighter control over distribution and access. As consolidation, regulation and automation reshape… Continue reading
Agents are getting AI backwards, writes contributor Bernice Ross. They need to start with old-fashioned interviews before asking AI to write generic prompts for their business. Continue reading
While AI is no replacement for your expertise, seasoned agent and long-time coach America Foy says you can use it to simplify and explain critical information to clients. Continue reading
Holiday marketing is shifting from years past as brands respond to tighter budgets, Gen Z influence rises and culture is shaped by hyper-specific aesthetics. From Uber’s grounded storytelling to Heinz’s nostalgia play and Meta’s AI tools, this season s… Continue reading
Zillow Skytour has been released and relies on an obscure 3D capture technology called Gaussian splatting to offer navigable aerial home views. Continue reading